The 5 Posts Every Club Should Publish Before Registrations Open
Are you posting "Registrations are now open" and then wondering why nobody signs up?
The reality is families need multiple touchpoints before they take action. Post these 5 posts before your registrations open...
1. The "Save the Date" Post
When: 3-4 weeks before registrations open
Purpose: Create awareness.
Don't ask people to register yet. Just let them know registration season is approaching.
Example:
Basketball registrations for Term 4 will open on 1 August. Keep an eye on our page for all the details, including age groups, training times and fees.
This gives families time to start thinking about next season.
2. The "Why Join Us?" Post
When: 2-3 weeks before registrations open
Purpose: Remind people why your club exists.
Focus on:
- Community
- Development
- Friendships
- Fun
- Pathways
Not registrations.
Example:
Photos of players training, celebrating, helping teammates or enjoying game day.
Families join communities, not registration forms.
3. The "What You Need to Know" Post
When: 1-2 weeks before registrations open
Purpose: Remove uncertainty.
Answer questions such as:
- Age groups
- Costs
- Training locations
- Playing days
- Uniform requirements
- New player information
The fewer unknowns, the more likely families are to register.
4. The "Registrations Open Soon" Post
When: 2-3 days before opening
Purpose: Create urgency.
Example:
Registrations open this Monday at 9am. Returning players are encouraged to register early to assist with team planning.
This prepares families to take action when the link becomes available.
5. The "Registrations Are Open" Post
When: Launch day
Purpose: Drive action.
Keep it simple.
Include:
- Registration link
- Who can register
- Closing date
- Contact details
Most importantly:
Only give people one thing to do.
Don't include six graphics, a newsletter link, a sponsor thank you, three announcements and a fixture update.
Just:
Register here.